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A curated, one-stop style precursor for chic bride-to-be looks. With a select lineup of emerging and coveted designers, we’re placing runway style within every bride’s reach. Discover a novel, modern edit for every moment to the main event - your antidote to endless scouring for shades of white and the in-between.

 

AS SEEN IN

SWIM SEASON

Your summer style forecast: sought-after swimsuits in every shade of white.

"Because you’re the bride who carries status beyond convention, refusing the notion of a wedding-day facade. It’s your unwavering sense of self that we’re here to celebrate. And on your day, that’s all they’ll see."

NEW ARRIVALS

Modern Jewels

Now trending: non-traditional earrings that take your bride-to-be look from ooh la la to va voom.

SHOP THE SALE

Deep discounts on some of our favorite looks

  • Save 20%
    Shona Joy

    Iris Open Back Midi Dress

    $420.00
    $336.00

    Lightweight and impossibly effortless, the Iris midi dress features ethereal layers of semi-sheer chiffon with gorgeous ruffle detailing. Billowing...

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  • Save 20%
    retrofete

    Stacey Dress

    $795.00
    $635.00

    Bring on the glamour, the Stacey mini dress is sure to make a statement. Chiffon hand-embroidered with stunning ivory-coloured sequins and beading...

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  • Save 39%
    Montce

    Pearl Ky One-Piece

    $198.00
    $120.00

    Hello, bachelorette! Ky is chic, flattering and the perfect swimsuit for sun-drenched weekends poolside. The shimmery white is perfect for the brid...

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  • Save 20%
    Shona Joy

    Iris Frill Mini Dress

    $380.00
    $304.00

    Lightweight and impossibly effortless, the Iris mini dress features ethereal layers of semi-sheer chiffon with gorgeous ruffle detailing and a stat...

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  • Save 22%
    Significant Other

    Amalfi Dress

    $255.00
    $200.00

    Effortless dressing at its absolute best, slip on the Amalfi dress for a chic, polished look with minimal effort. We love this dress for a chic reh...

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  • Save 33%
    Winona

    Blanche Tie Back Dress

    $210.00
    $140.00

    Easy like a warm summer breeze, the Blanche dress is the effortless white linen dress you need in your bridal wardrobe. The perfect understated wh...

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  • Save 20%
    Significant Other

    Fara Dress

    $255.00
    $205.00

    A gorgeous and feminine silhouette, Fara is bridal shower style perfection.  A style you will have in your wardrobe for years to come, the Fara Dre...

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  • Save 39%
    Significant Other

    Edie Dress

    $255.00
    $155.00

    Introducing the cutest mini-dress ever. The Edie is both feminine and fun, the perfect bridal shower dress that will easily transition to balmy hon...

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  • Save 15%
    V. Chapman

    Praline Mini Dress

    $395.00
    $335.00

    Easily the cutest addition to your bridal wardrobe, Praline is the perfect white mini dress. Made from an ultra-feminine cotton eyelet with an adju...

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